Our story
2012. Where it started
Formore was founded in 2012 with a pretty simple mindset: do good work, be good to people, and hopefully the rest takes care of itself. There wasn’t a perfectly polished plan in the early days. No grand agency manifesto. Just a lot of ambition, a laptop, and a willingness to figure things out as we went along.
2013. Nine clients in year one
The first few years were built on graft. Long days, questionable amounts of caffeine, saying yes to almost everything, and learning quickly. Within the first year, Formore had picked up nine clients ranging from established businesses to ambitious tech startups, which felt both exciting and slightly terrifying in equal measure.
2014. The team begins to grow
By 2014, the business had grown enough to hire its first team member, which made everything suddenly feel a bit more real. A year later, we were winning fintech accounts in the City of London that genuinely felt out of reach just a few years earlier. The team kept growing, the projects got bigger, and slowly but surely Formore started becoming the agency we’d imagined it could be.
2017. Work that travelled
In 2017, things took another step forward when our viral ‘Bring Your Dog to Work Day’ campaign for pet food brand Hownd picked up industry recognition. It was one of those moments where you realise creative ideas can travel a very long way when people genuinely connect with them. It also confirmed that dogs are, unsurprisingly, very good for engagement.
The years that followed were less about overnight success stories and more about consistency. Clients stayed with us. New ones came through recommendation. We expanded our services, sharpened our creative output, and kept learning through every campaign, website launch, strategy session, and last-minute deadline.
2024. The next chapter
In 2024, Formore completed a strategic asset acquisition from Manchester’s Forever Agency, bringing in both clients and creative portfolio as part of the next stage of growth. It was an exciting milestone for the business and a reminder of how far things had come from those early one-man-band days.
Today
Today, Formore is recognised for one of the strongest creative portfolios in Manchester, working across strategy, creative, digital, social, SEO, CRM and development for brands ranging from ambitious challengers to internationally recognised businesses. The scale may have changed since 2012, but the mindset really hasn’t. Work hard. Stay curious. Treat people properly. Don’t overcomplicate things. And try to make marketing people actually remember.
THE TEAM
Meet the team
Lucas
Head of Agency
Lucas leads Formore’s commercial and strategic direction, helping clients work out what actually deserves their attention. He joins the dots between strategy, creative, acquisition, CRM and customer experience, and is usually happiest getting into the detail of what is working, what is not, and what we should do next.
Katy
Operations Lead
Katy keeps Formore running properly. She looks after the budgets, systems, resourcing and processes that stop agency life descending into chaos. Her job is to make sure the team has what it needs, projects stay organised and clients get a smooth experience behind the scenes.
Kirsty
Client Services Lead
Kirsty is the person keeping clients, projects and the Formore team moving in the same direction. She turns conversations into clear priorities, keeps everyone updated and makes sure the different parts of an account actually work together. In short, she keeps things moving and makes complicated projects feel much simpler.
Jo
Strategy Lead
Jo turns big ambitions, messy ideas and complicated challenges into clear marketing plans. She works across positioning, messaging, audiences, campaigns and customer journeys, helping clients understand what they should be saying, who they should be saying it to and where marketing can make the biggest difference.
Ellie
Creative Lead
Ellie turns strategy into ideas people actually want to look at. She leads creative across campaigns, social, content and brand storytelling, helping clients find a distinctive visual and creative direction. Her focus is simple: make the work feel like the brand, not like everyone else in the category.