Damm
Kirin Ichiban is Japan’s iconic first-press beer, brought to the UK as part of Damm’s premium portfolio. As the brand’s supermarket presence expanded, Formore™ was appointed to manage its UK social media, creating a distinctive content platform built around Japanese heritage, refined art direction and premium beer culture.
Scope
Creative + Social
Result
Increased social engagement
Kirin Ichiban needed a social presence that felt culturally authentic, visually distinctive and relevant to a growing UK audience, while supporting the brand’s expansion across major supermarkets.
We developed a refined social approach that blends elegant art direction with storytelling inspired by Japanese culture, food, design and ritual. Through carefully crafted content, premium visuals and audience-led messaging, we helped Kirin Ichiban strengthen brand recognition, improve key performance metrics and connect with more UK beer drinkers.
